The rainbow tangram has become a vital part of Prague Pride in recent years. Honza Valder, its author, succeeded to create a logo putting together rainbow colours, diversity of the LGBT community and a puzzle of issues that we face in the Czech Republic.
Prague Pride has considerably grown in size in the recent year and a single logo representing the festival and the organizaniton in the same time doesn’t meet our needs anymore. The summer festival has become only one of our several activities, togehther with an LGBT peer-to-peer mentoring website, a run against homophobia, an initiative supporting diversity at workplace, equal marriage campaign… and a program supporting rainbow families has just emerged.
Things need to be made clear. Therefore we are introducing you a new logo that is to represent the festival from now on. The organization keeps the tangram, its design got just a minor facelift.
The festival logo is, in fact, our beloved tangram assembled into a different pattern. We chose a heart because the festival is the original activity for which Prague Pride was established, and therefore is our matter of heart. The festival program is focused on love to life and diversity. For international participants, Prague is the heart of Europe marking a border between the East and the West.
The festival logo has been created by Leo Burnett agency.
So this is the face of Prague Pride organization: